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Optimising Your Website for Voice Search: A Complete Guide
With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search is rapidly becoming a key part of how users interact with the web. By 2025, more than a quarter of all internet users engage in voice search daily—making it essential to optimise your website for voice-based queries.
April 28, 2025
Understanding PPC Advertising: A Beginner’s Guide
If you've ever wondered how those top ads appear at the top of search results, you're not alone. Welcome to the world of PPC advertising—short for Pay-Per-Click. It’s one of the most effective ways to drive targeted traffic, generate leads, and get fast results from digital campaigns.
April 16, 2025
SEO v/s AEO: Understanding the Future of Search Optimisation
The way people search online is changing rapidly. As AI continues to reshape how information is consumed, digital marketers are now embracing a new frontier—Answer Engine Optimisation (AEO). While Search Engine Optimisation (SEO) has long been the backbone of digital visibility, AEO is emerging as a powerful counterpart, especially in the age of voice assistants, featured snippets, and instant answers.
April 9, 2025
